What’s the big deal about MOBILE this month?!?
If you haven’t heard the buzz yet, Google has announced that they will be doing a monster update to their search algorithm to heavily favor mobile friendly websites by making them rank higher. As it currently stands, they have already started adding indicators on the results pages on mobile devices that say, “Mobile-friendly” on them (see image).
Google has rarely ever announced an update in such a fashion that it has made the SEO community go into a frenzy. Are your sites mobile friendly?
50% or more of your traffic might be from mobile devices
It’s very common to see traffic to my sites at nearly 50% from mobile users. If my sites are not mobile friendly right now, I could be looking at a huge loss in traffic, which could also mean a huge loss in revenue. The problem with switching over is that the template of my site is also designed to convert ad revenue very well. So the way I see it, I’m in a lose-lose situation. If I optimize the site for mobile, my ad clicks will drop. Likewise, if I stay optimized for clicks, I will most likely lose ranking and traffic.
How to change over to mobile and what to watch out for – Calling all web builders!
Due to my dilemma, I will be dedicating our next meetup to “Going Mobile”. For those of you who are web designers or coders, we’d love for you to join us in the discussion and share your thoughts on the best ways to convert over and what we should watch out for. I have been dealing with so many different struggles in my full-time job with this issue that I have a lot of things we’ve had to make decisions on that could be enlightening for all.
Showcasing a super cool tool to help conversions
I also found a really cool tool that a lot of you will find helpful as well. One of the best ways to figure out how to make your website convert better is watch what people are doing while on your site. I’ll demo exact how this works and show you how easy it is to install as well. Best of all, there is a free version of it that can be used to see if it is a tool you might want to use as well!
See you on April 7th at 7pm!